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Why 50ten40?

50ten40 is a structured neuroscience-based training methodology. Our mind-body curriculum addresses 6 areas of self-cultivation to improve health, relationships, resilience and overall performance.

Cross-disciplinary scientific inquiry into motivation and life satisfaction has resulted in an inclusively defined discipline called the 'Science of Happiness'.

From this inquiry comes the Happiness Formula: H = S + C + V.

Happiness = biological Set point + life Conditions + Voluntary actions [1]

Our training methodology is named '50ten40' after the ratio of the formula components. Fifty percent of life satisfaction is genetic, ten percent life conditions and forty percent is the result of learned behavior.


(1) Lyubomirsky, et al 2005